The economics of beauty

It’s a tough competition out there. Very few market segments are truly unique today, and each company must work hard to advance its visibility in the market, and increase sales and market share. How can businesses cope in this highly competitive landscape? What can you do in order for your company to stand out? In the same way that beautiful branding and design work for your business, presentable employees promote it. Presentable well attired and attractive employees can do wonders to any business, and specifically when it comes to customer and partner facing positions. At many trade shows and events, we see companies hiring attractive presenters and models to promote their demonstration, press conference and product launches. This helps to understand how the economics of beauty works. People like beauty. They will come back and visit your website or keep that beutifuly designed brochure you gave them. And granted, when a beautiful receptionist or customer services representative approaches them, they will be more attentive and more willing to buy.Where can you find the combination of potential employees eager to embark on a new position? Most likely at the modeling and entertainment industry. Models often keep a very demanding work schedule, so they are likely to have high level of dedication to work and ambition to succeed. For them, getting an office ‘day job’ is a logical next career move. For you, it’s a great opportunity to hire an attractive customer-facing employee, to help your company gain a competitive advantage in a crowded market.